The most asked question about Moose Tracks is “what does the name mean?” Ha, wouldn’t you like to know!!!??? Well, now you will. Here’s the answer:
Like many brands, Moose Tracks is not meant to be a description of the product. Just like "Tide" is a brand that doesn't describe that the product is detergent or "Snickers" doesn't describe a candy bar, Moose Tracks isn't meant to describe the product it represents. It's simply a brand name.
How was that name created? It was developed as a cute, quirky, fun name that would generate curiosity and interest in the product. This was then translated into the logo that includes both the moose (head) as well as the tracks (footprints) of the moose.
That’s the official story – and the truth. However, my favorite interpretation of Moose Tracks was found on a random website. It described Moose Tracks as “vanilla-flavored ice cream that looks like hoof prints in the snow”. I think it’s a rather inspiring (though incorrect) explanation of the name.
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